Dwyane Wade's journey into serious watch collecting began with Hublot, a brand he eventually became an ambassador for in 2011. His initial preference leaned towards "loud, big, chunky, diamond watches," exemplified by his acquisition of a Hublot King Power, a model he acquired numerous variations of. This early affinity for bold, statement pieces set the stage for his evolving horological tastes.
While his collection boasts many Hublot timepieces, Wade's horological interests have significantly broadened to include highly coveted pieces from the "Holy Trinity" of watchmaking. This includes a Patek Philippe Nautilus Ref. 5711/1A-010, an Audemars Piguet Royal Oak Double Balance Wheel Openworked, and a Vacheron Constantin Overseas Perpetual Calendar. He also owns a striking Richard Mille RM 011 "Felipe Massa" in white ceramic.
Wade's approach to collecting reflects a shift from ostentatious displays to a more nuanced appreciation for craftsmanship and brand heritage. He strategically reserves his high-value pieces for "special occasions or when I am going on a special trip," often opting for smartwatches or no watch during daily wear. This pragmatic yet appreciative stance underscores a collector who values both the art of watchmaking and the practicality of modern life.
“I try to keep them for special occasions, or when I am going on a special trip. The rest of the time, I am wearing a smart watch, or no watch.”
