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[CURATED_LIST]

F1WatchCollectors

Formula 1 and watchmaking share a deep bond. From brand partnerships to personal collections, explore the timepieces of motorsport's greatest drivers.

Watchmonocle Editorial
Curator
February 13, 2026
Published

IWC brand ambassador with extensive luxury collection

Lewis Hamilton

Lewis Hamilton is a British racing driver who competes in Formula One for Mercedes-AMG Petronas Formula One Team. He is a seven-time Formula One World Champion, tied for the most championships in the sport's history. Widely regarded as one of the greatest drivers of all time, he holds the records for the most wins, pole positions, and podium finishes.

Richard Mille ambassador

Charles Leclerc

Charles Leclerc is a Monegasque racing driver, currently competing in Formula 1 for Scuderia Ferrari. He is a multiple Grand Prix winner and a highly regarded talent in motorsport. Leclerc has been a championship contender, known for his speed and aggressive driving style.

Richard Mille ambassador

Carlos Sainz

Carlos Sainz Jr. is a Spanish racing driver currently competing in Formula 1 for Scuderia Ferrari. He is known for his consistent performance and has secured multiple podium finishes and a Grand Prix victory in his career. He is the son of two-time World Rally Champion Carlos Sainz Sr.

Richard Mille ambassador with McLaren

Lando Norris

Lando Norris is a British racing driver currently competing in Formula 1 for McLaren. He made his Formula 1 debut in 2019 and is known for his consistent performances and multiple podium finishes. Norris is a prominent figure in the new generation of F1 talent.

Fernando Alonso
06

Fernando Alonso

Collector

Richard Mille ambassador, longtime partnership

Fernando Alonso

Sebastian Vettel
07

Sebastian Vettel

Collector

Known for wearing modest Casio during press conferences

Sebastian Vettel

Daniel Ricciardo
08

Daniel Ricciardo

Collector

Known for Rolex and diverse luxury pieces

Daniel Ricciardo

Kimi Raikkonen
09

Kimi Raikkonen

Collector

Richard Mille ambassador

Kimi Raikkonen

Ayrton Senna
10

Ayrton Senna

Collector

Legendary TAG Heuer connection, posthumous tribute watches

Ayrton Senna

Michael Schumacher
11

Michael Schumacher

Collector

Audemars Piguet Royal Oak Offshore ambassador

Michael Schumacher

Niki Lauda
12

Niki Lauda

Collector

TAG Heuer ambassador, iconic racing heritage

Niki Lauda

George Russell
13

George Russell

Collector

IWC ambassador

George Russell

Pierre Gasly
14

Pierre Gasly

Collector

Known for luxury watch collection

Pierre Gasly

Sergio Perez
15

Sergio Perez

Collector

Known for Red Bull Racing and TAG Heuer

Sergio Perez

Valtteri Bottas
16

Valtteri Bottas

Collector

Known for IWC and Richard Mille

Valtteri Bottas

Nico Rosberg
17

Nico Rosberg

Collector

IWC ambassador during Mercedes era

Nico Rosberg

Jenson Button
18

Jenson Button

Collector

TAG Heuer ambassador

Jenson Button

Jackie Stewart
19

Jackie Stewart

Collector

Rolex ambassador, one of the longest brand partnerships in F1

Jackie Stewart

Alain Prost
20

Alain Prost

Collector

TAG Heuer connection, racing heritage

Alain Prost