Ryan Gosling's journey into the world of watches became highly public when he was announced as a global brand ambassador for TAG Heuer in 2021. This partnership solidified his presence in the horological landscape, often seeing him sport various Carrera models at red carpet events and in promotional campaigns. While his ambassadorial role highlights contemporary pieces, Gosling has long shown an appreciation for both vintage and modern watches.
His collection, as observed through public appearances and film roles, features a blend of classic elegance and robust functionality. A standout piece is the vintage Heuer Carrera 2447 SN, famously worn by his character Ken in the 'Barbie' movie, a choice that instantly elevated its iconic status. Beyond his ambassador duties, Gosling has also been linked to prestigious brands like Rolex, indicating a broader appreciation for horological craftsmanship.
Gosling's watch choices often reflect a character's essence or his personal understated style. Whether it's a vintage dress watch or a modern sports chronograph, he consistently selects pieces that complement his persona without being ostentatious. This thoughtful approach to watch-wearing suggests a genuine appreciation for the history and design inherent in fine timepieces, rather than just their monetary value.
“I like watches with a story. I also love the idea of wearing something that's not disposable. I think we live in a culture that's very disposable. Watches are kind of the opposite of that.”